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Our vision is to be the premier lodging real estate company. We create value through aggressive asset management and disciplined capital allocation.
Our success over the years is the result of the careful execution of a focused and disciplined long-term strategic plan to acquire high quality lodging assets in prime urban and resort locations which have the potential for significant capital appreciation. We then work to enhance the value of our portfolio of hotels, which are managed by many of the top brands in the industry, by working with our operators to increase revenues and minimize operating costs, while pursuing selective capital improvements designed to increase profitability.
Best in Class™
As the premier lodging real estate company, we believe that our combination of quality assets, the best brands and financial strength represents an unmatched opportunity for investors and is truly the Best in Class in the lodging industry.
Superior Asset Management
We strive to ensure continued strong growth in future revenues and profit through aggressive asset management. Our position as the largest REIT owner of luxury and upper upscale properties, when combined with our diversity of premium brands and the size and composition of our portfolio, provides us with the unique ability to benchmark similar hotels and identify best practices, value enhancement opportunities and efficiencies that can be communicated to our managers. We continue to evaluate key performance indicators to ensure an appropriate level of assistance is provided to our managers to maximize opportunities at each asset. Areas of focus include enhancing revenue management for rooms, food and beverage and other services, reducing operating costs and identifying operating efficiencies, all of which we expect will improve the long-term profitability of our portfolio.
Portfolio Diversification
Over the years, we have strategically assembled an unmatched portfolio of luxury and upper upscale hotels. Our portfolio is geographically diverse and is operated under some of the most recognized brand names in the hospitality industry, both of which have created strong growth in revenues and driven increased profitability.
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