Our goal is to be the premier lodging real estate company and to generate superior returns with reduced volatility to our stockholders by investing in the top domestic and international markets in the most profitable lodging properties.
International Brands and Markets
Discipline and successful execution have been, and always will be, the cornerstone of our global acquisition strategy. We will aggressively pursue properties in key markets that offer the potential for high revenue growth and limited new supply in order to maximize profits and drive stockholder value. We will continue to focus on premium branded, upper-upscale hotels that appeal to multiple customer segments and which meet our demanding, best-in-class standards. Our acquisition strategy will target the most profitable markets and hotel products, whether in the United States, Europe, Asia or Latin America, that have a diversified corporate, leisure and group demand base, strong and growing destination appeal, with strong airlift and vibrant economies.
Superior Asset Management
Our strategy is simple-create significant value through intelligent positioning and operating strategies. To achieve this goal, we analyze each property individually in order to create value from its unique attributes within its specific market. Working with our operators, we strive to develop the optimal business mix for each property, while constantly adapting to the changes in the economic environment to enhance revenue growth. We have employed proprietary benchmarking analysis, taking advantage of the size and composition of our portfolio and affiliation with the leading operators and brands in the industry to augment the performance of each asset by increasing market share, reducing costs and driving better flow through. We constantly strive to develop more efficient ways to operate our hotels whatever the economic climate, then work to deploy these cost saving initiatives on a system-wide basis. Ultimately, successful execution of these strategies will maximize the performance of our hotels and position us to reap the rewards through higher sales proceeds upon disposition.
Strategic Capital Allocation and Value Enhancement
Our business is capital intensive and whether we are acquiring hotels or enhancing our existing portfolio our goal is to drive revenue growth and create long-term stockholder value. We look to reinvest intelligently in our assets, eliminating deferred maintenance that can lead to increased costs and reduced guest satisfaction, while using our scale and industry relationships to reduce purchasing costs and improve quality. We continually explore opportunities to invest in profit-generating projects that will improve cash flow, or green initiatives, such as cogeneration power plants, laundry water recycling and other energy management systems, that are designed to increase energy efficiency thereby reducing costs. Historically, these expenditures have provided some of the highest investment returns and ensure that our hotels are in superior physical condition, highly competitive in the marketplace and meet our own high-quality standards, as well as those of our managers.